Of course, one could say the same thing about the Attitude Era itself, especially compared to the largely-dismal stretch that preceded it. Looking back today, the regrettable haircuts and ass-heavy histrionics of the Attitude Era seem as far from the flailing tube-men of kid-favorite contemporary wrestler Bayley’s entrance as one can possibly imagine. Simply put, it’s not at all clear that a shift towards what used to be called “adult-oriented” programming-while vanishingly improbable-would actually fix any of the prickly issues that continue to plague today’s version of the WWE. Even faced with the gaping chasm between the anything-goes tenor of the late ‘90s and the more restrained culture of today, some fans still desperately yearn for that vanished sliver of years when wrestling fandom was more than just an easy punchline for your friends to resort to.īut while few can debate the as-yet-unprecedented commercial success of the spawn of the Monday Night Wars, the reputation of the Attitude Era as a golden age for creativity remains controversial, especially among aficionados of the squared circle. While Vince McMahon and the rest of the creative staff behind the WWE of 2017 aren’t above invoking the ghosts of Attitude past in order to draw more eyeballs to the weekly shows, be it in the form of yet another pseudo-”screwjob” or other Russo-esque swervery, the zeitgeist zoomed past the likes of Limp Bizkit and three-minute evening gown matches a long time ago. The real answer, as most rational megafans recognize, is almost certainly never. But it all boils down to one basic thought: when the fuck is the Attitude Era coming back? It comes in response to almost any event-the return of an old favorite, a particularly brutal beatdown, or even the perceived tone of a throwaway promo. Sure, it takes many forms: the inquisitive, the exclamatory, the exaggerated. It’s a hallowed sentence, issued from the lips of smarks everywhere, adorning hundred-page forums and Reddit threads the Internet over for more than a decade now.
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